More
Сhoose

Bold

Bespoke

Beyond

The Socmed Company

Search Engine
Optimisation

Our SEO services improve online visibility through on-page, off-page, technical, and local strategies. We optimize site structure, keywords, and content, build quality backlinks, and enhance speed, mobile responsiveness, and security. E-commerce SEO boosts product performance, while emerging solutions target video and voice search. With analytics, reporting, and continuous updates, we deliver sustainable traffic growth, higher rankings, and better conversions.

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Keyword research and mapping

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We conduct thorough keyword research to identify high-value, relevant search terms your target audience uses and map these keywords strategically across your site. This ensures content optimization that aligns with user intent and improves organic rankings for competitive search queries.

Optimizing meta titles, descriptions, and header tags

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Our SEO specialists craft compelling meta titles and descriptions and optimize header tags (H1, H2, etc.) to improve click-through rates and provide clear content hierarchy for search engines, enhancing both relevance and user experience.

URL structure optimization for keywords and clarity

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We create clean, descriptive URLs that incorporate keywords naturally, making pages easier to navigate and improving SEO visibility by signalling page topics to search engines and users alike.

Creating and optimizing unique content aligned with user intent

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Our team develops original, high-quality content tailored to solve user queries and match searcher intent, which drives higher engagement, reduces bounce rates, and improves rankings for targeted keywords.

Implementation of schema markup and structured data

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We implement schema markup and structured data to enhance search engine understanding of content, enabling rich results like reviews, FAQs, and event listings, which increase visibility and encourage clicks.

Optimizing images with alt text and compression

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Images are optimized with descriptive alt text for accessibility and SEO, while compression reduces file sizes to improve site load speed, affecting both rankings and user experience positively.

Internal linking strategies

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We develop smart internal linking frameworks to distribute link equity, improve crawlability, and guide visitors through relevant content, boosting SEO while enhancing site navigation.

Content formatting for readability and engagement

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Content is formatted using bullet points, subheadings, short paragraphs, and multimedia to ensure it is easy to read and engaging, increasing time on site and user satisfaction metrics.

Targeting featured snippets and rich results

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We optimize specific content pieces to capture featured snippets and rich results, positioning your website prominently in search engine results and driving increased organic traffic.

Link building with authoritative and relevant sites

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We build high quality backlinks from reputable, relevant websites within your industry, enhancing domain authority, referral traffic, and search engine rankings.

Influencer outreach and digital PR for backlinks and brand mentions

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Our outreach campaigns engage influencers and digital publishers to secure backlinks and brand mentions, strengthening trust signals and expanding audience reach.

Social signals generation through social media engagement

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We foster social media interactions and content sharing to generate social signals that indirectly support SEO by driving traffic and improving brand visibility.

Online reputation and review management

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Managing your business reviews and online reputation helps improve local search rankings and consumer trust, directly influencing click-through rates and conversions.

Local citations and Google My Business optimization

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We enhance your presence across local directories and optimize your Google My Business profile to boost visibility in local search results and maps.

Guest blogging and content placements on external sites

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We secure guest post opportunities on authoritative websites to build backlinks and showcase your expertise, driving quality referral traffic.

Backlink profile monitoring and spam detection

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Our team continuously monitors your backlink profile to identify and disavow toxic or spammy links that could harm your SEO performance.

Site speed and performance optimization

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We optimize your website’s loading times and overall performance through efficient coding, caching, and resource management, providing better user experience and higher search rankings.

Mobile responsiveness and usability

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Ensuring your site performs flawlessly on all mobile devices drives higher engagement and satisfies Google’s mobile-first indexing requirements.

Crawl budget management and fixing crawl errors

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We manage crawl budgets and resolve crawl errors by search engines, ensuring all important pages are indexed and accessible for organic search visibility.

Sitemap and robots.txt configuration

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Proper setup of sitemaps and robots.txt files guides search engines to index correct pages and avoid irrelevant URLs, maximizing SEO efficiency.

SSL security implementation (HTTPS)

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We implement SSL certificates to secure your website, improving trustworthiness signals for search engines and users while boosting rankings.

Accessibility improvements (WCAG compliance)

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Our SEO optimizations ensure websites comply with accessibility standards, broadening your audience and reducing legal risks while contributing positively to SEO.

Google My Business setup and management

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We create and optimize your Google My Business listing with accurate information, images, and regular updates to improve local search rankings and customer engagement.

Local directory listings and citations

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Our service includes consistent business information listings across relevant local and niche directories to strengthen local SEO and increase discoverability.

Geo-targeted keywords and content

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Incorporating location-specific keywords and crafting localized content helps attract nearby customers and improves rankings for geographically related searches.

Localized link-building and reviews

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We build backlinks from local websites and encourage positive customer reviews to boost local authority and trustworthiness in search results.

Product page optimization

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We optimize product titles, descriptions, images, and metadata to improve search visibility and conversions on your e-commerce platform.

Shopping feed and marketplace SEO

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Our team manages your product feeds for Google Shopping and marketplaces, optimizing data quality and relevance to drive qualified traffic.

Rich snippets for products and reviews

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Implementing structured data for products and reviews enhances the appearance of your listings with star ratings, prices, and availability, increasing click through rates.

SEO content creation and gap analysis

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We develop targeted, keyword-optimized content to fill gaps in your current strategy, attracting new audiences and improving organic rankings.

Content strategy development aligned with SEO goals

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Our strategies align content creation with SEO objectives, ensuring sustainable growth in organic traffic and authority.

Multilingual and international SEO planning

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We optimize for global reach by planning and implementing multilingual SEO that targets international markets effectively.

SEO audit and website health checks

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Comprehensive audits identify technical, on-page, and off-page SEO issues, providing actionable recommendations to improve overall site health.

Setup of analytics tools (Google Analytics, Search Console)

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We configure and integrate analytics tools to track user behaviour, SEO performance, and provide data-driven insights.

Conversion rate optimization support

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We analyse user data to identify bottlenecks and optimize your site to convert more visitors into customers effectively.

Performance dashboards and attribution analysis

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Custom dashboards visualize SEO KPIs and attribution models, enabling ongoing performance monitoring and strategic planning.

Regular reporting and strategic adjustments

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Consistent reporting with clear insights allows timely optimizations to improve SEO outcomes and adapt to search engine algorithm changes.

Voice search SEO optimization

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Optimize your content for voice queries and smart assistants, capturing the growing segment of voice search users.

Video SEO

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Enhance video content visibility through metadata optimization, structured data, and video sitemaps to attract broader audiences.

SaaS SEO and other niche industry SEO services

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Tailored SEO strategies address the unique needs of SaaS businesses and other specialized industries for competitive advantages.

Monitoring SEO performance and competitor analysis

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We continually track your rankings and analyse competitors to keep your SEO strategy effective and ahead of market trends.

Ongoing optimization and issue resolution

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Regular optimizations and immediate issue resolution maintain and improve your search engine visibility sustainably.

Webmaster tools management and updates

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We manage Google Search Console and other webmaster tools to monitor site health, indexing status, and comply with best practices.

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